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: Creating and Delivering Value in Marketing: Proceedings of the 2003 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing … of the Academy of Marketing Science)

ISBN : #3319118471 | Date : 2014-11-07

Description :

PDF-8caf1 | ​​Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these… Creating and Delivering Value in Marketing: Proceedings of the 2003 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing … of the Academy of Marketing Science)


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Creating and Delivering Value in Marketing: Proceedings of the 2003 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing … of the Academy of Marketing Science) by

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: Architectures for E-Business Systems: Building the Foundation for Tomorrow’s Success

ISBN : #0849311616 | Date : 2001-10-30

Description :

PDF-35a2b | As dot.com companies grapple with rigid market conditions and we keep hearing how the big technology players are being punished on Wall Street, it becomes easy to think of the Internet as a fad. The Internet frenzy may have subsided, but interest in the Internet as a business and marketing tool is still strong. It will continue to impact organizations and create opportunities. Sooner or later ever… Architectures for E-Business Systems: Building the Foundation for Tomorrow’s Success


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by K. Goffin : Identifying Hidden Needs: Creating Breakthrough Products

ISBN : #0230219764 | Date : 2010-10-06

Description :

PDF-14beb | Too many new products fail. New products which are hard to differentiate from existing products won’t capture the customer’s imagination. The failure is due to a poor understanding of customers’ needs. Companies need to take a radical approach to identifying customers’ real needs, and this book demonstrates innovative ways to achieve this…. Identifying Hidden Needs: Creating Breakthrough Products


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by Seung Ho Park : Scaling the Tail: Managing Profitable Growth in Emerging Markets

ISBN : #1137543531 | Date : 2015-08-06

Description :

PDF-46343 | This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: “scaling the tail.” This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems…. Scaling the Tail: Managing Profitable Growth in Emerging Markets


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Scaling the Tail: Managing Profitable Growth in Emerging Markets by by Seung Ho Park

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by Interbrand : The Brand Glossary

ISBN : #1403998094 | Date : 2006-09-19

Description :

PDF-dbb50 | Branding is a vital management function, yet brand language is varied, misunderstood and often abused. With this book, Interbrand, the leading brand strategy and design consultancy, sets out to demystify, educate, inform and entertain. Much more than a glossary, this book is an invaluable companion for all those creating and managing brands…. The Brand Glossary


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Visual Basic Developer’s Guide to E-Commerce with ASP and SQL Server PDF




by Noel Jerke : Visual Basic Developer’s Guide to E-Commerce with ASP and SQL Server

ISBN : #0782126219 | Date : 2000-01

Description :

PDF-15d13 | Visual Basic is the world’s dominant programming language, with more than 4 million users. Microsoft now pushes VB as a serious enterprise application development tool, and the latest version allows programmers to develop complex Web and database applications. The Visual Basic Developer’s Guide series targets intermediate to advanced VB developers who want to learn how to make use of Microsoft’s l… Visual Basic Developer’s Guide to E-Commerce with ASP and SQL Server


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Visual Basic Developer’s Guide to E-Commerce with ASP and SQL Server by by Noel Jerke

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Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy) PDF




by Delbert Hawkins : Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy)

ISBN : #0077294106 | Date : 2009-01-27

Description :

PDF-c1054 | This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book…. Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy)


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Consumer Behavior with DDB LifeStyle Study Data Disk (Consumer Behavior: Building Marketing Strategy) by by Delbert Hawkins

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by Eric Schaeffer : Industry X.0: Realizing Digital Value in Industrial Sectors

ISBN : #0749481463 | Date : 2017-05-28

Description :

PDF-8cbe0 | Industry X.0 takes an insightful look at the business impact of the Internet of Things movement on the industrial sphere. Eric Schaeffer combines deep analysis with practical strategic guidance, and offers tangible and actionable recommendations on how to realise value in the current digital age. Based on extensive research and insights into the six core competencies that have been identified by A… Industry X.0: Realizing Digital Value in Industrial Sectors


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Industry X.0: Realizing Digital Value in Industrial Sectors by by Eric Schaeffer

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by Adele Revella : Buyer Personas: How to Gain Insight into your Customer’s Expectations, Align your Marketing Strategies, and Win More Business

ISBN : # | Date : 2015-02-24

Description :

PDF-aecfb | Named one of Fortune Magazine’s “5 Best Business Books” in 2015See your offering through the buyer’s eyes for more effective marketing Buyer Personas is the marketer’s actionable guide to learning what your buyer wants and how they make decisions. Written by the world’s leading authority on buyer personas, this book provides comprehensive coverage of a compelling new way to conduct buyer stu… Buyer Personas: How to Gain Insight into your Customer’s Expectations, Align your Marketing Strategies, and Win More Business


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[Pub.59TgH] Buyer Personas: How to Gain Insight into your Customer’s Expectations, Align your Marketing Strategies, and Win More Business PDF | by Adele Revella


Buyer Personas: How to Gain Insight into your Customer’s Expectations, Align your Marketing Strategies, and Win More Business by by Adele Revella

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Direct Access Execution: ECNs, SOES, SuperDOT, and Other Methods of Trading PDF




by Simit Patel : Direct Access Execution: ECNs, SOES, SuperDOT, and Other Methods of Trading

ISBN : #0071363912 | Date : 2001-04-23

Description :

PDF-22c33 | Direct access trading means a whole new world of trade execution. Gone are the tradition-bound days of calling a broker, who called a broker, who called the floor of the exchange, where the order was written by hand and delivered by a runner to the floor broker. This was a time-consuming, tedious task that almost certainly guaranteed poor fills. Now, direct access traders can place an order with t… Direct Access Execution: ECNs, SOES, SuperDOT, and Other Methods of Trading


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[Pub.60jfF] Direct Access Execution: ECNs, SOES, SuperDOT, and Other Methods of Trading PDF | by Simit Patel


Direct Access Execution: ECNs, SOES, SuperDOT, and Other Methods of Trading by by Simit Patel

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Market Entry in China: Case Studies on Strategy, Marketing, and Branding (Management for Professionals) PDF




: Market Entry in China: Case Studies on Strategy, Marketing, and Branding (Management for Professionals)

ISBN : #3319291386 | Date : 2016-05-14

Description :

PDF-8319e | This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of China’s growth makes it unique and investment opportunities are very attractive. Despite the potential, many western companies fail in their market entry strategies. This book traces the major sources of failure and uses cases to illustrate how fi… Market Entry in China: Case Studies on Strategy, Marketing, and Branding (Management for Professionals)


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Uniting the Virtual Workforce: Transforming Leadership and Innovation in the Globally Integrated Enterprise PDF




by Karen Sobel Lojeski : Uniting the Virtual Workforce: Transforming Leadership and Innovation in the Globally Integrated Enterprise

ISBN : #0470193956 | Date : 2008-04-11

Description :

PDF-0b78e | Praise for Uniting the Virtual Workforce “Uniting the Virtual Workforce offers much-needed guidance on how to navigate the largely unmapped territory of virtual work environments in the global economy. The authors do an outstanding job of presenting how organizations should address the challenges of virtual workforces so as to reap the huge potential benefits of increased growth, productivity, an… Uniting the Virtual Workforce: Transforming Leadership and Innovation in the Globally Integrated Enterprise


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Uniting the Virtual Workforce: Transforming Leadership and Innovation in the Globally Integrated Enterprise by by Karen Sobel Lojeski

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Trust of Potential Buyers in New Entrepreneurial Ventures: An Analysis of Trust Drivers, the Relevance for Purchase Intentions, and the Moderating … or Service Qualities (Entrepreneurship) PDF




by Gunnar Wiedenfels : Trust of Potential Buyers in New Entrepreneurial Ventures: An Analysis of Trust Drivers, the Relevance for Purchase Intentions, and the Moderating … or Service Qualities (Entrepreneurship)

ISBN : #3834916730 | Date : 2009-06-25

Description :

PDF-e10ab | Acquiring the first customers is a make-or-break challenge for new ventures. In how far does the trust of a potential future customer in a new venture influence his decision to purchase? How can an entrepreneur convey trustworthiness in order to influence the decision? In his dissertation, Gunnar Wiedenfels responds to these questions with an empirical study testing a theory-based model of trust, … Trust of Potential Buyers in New Entrepreneurial Ventures: An Analysis of Trust Drivers, the Relevance for Purchase Intentions, and the Moderating … or Service Qualities (Entrepreneurship)


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