Nexus Initiative Brent Henley PDF 2420792a3

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by Brent Henley : The Nexus Initiative

ISBN : #0982923910 | Date : 2010-12-02

Description :

PDF-f8b6a | Stop Networking: Networking is broken. Too many people view it as a form of taking. They want your business. They want your referrals. They want your advice. With everyone trying to get something from you, how are you ever supposed to receive the things you need to grow? You can’t. That’s why you need a new system. That’s why you need a neXus. Start Giving: It’s no secret. No great leade… The Nexus Initiative


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The Nexus Initiative by by Brent Henley

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Internet Commerce Metrics Models Accountability PDF 72bac4c18

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Internet Commerce Metrics and Models in the New Era of Accountability PDF




by Sridhar Jagannathan : Internet Commerce Metrics and Models in the New Era of Accountability

ISBN : #0130281867 | Date : 2001-07-23

Description :

PDF-a9998 | This book gives e-Commerce entrepreneurs and decision-makers a comprehensive, up-to-date framework for understanding Internet business models — and a complete set of metrics for evaluating them. Sridhar Jagannathan identifies “atomic” business models that serve as “building blocks” for constructing, understanding, and analyzing complex e-business environments. Jagannathan’s five-stack model consi… Internet Commerce Metrics and Models in the New Era of Accountability


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by Marc Gobe : Emotional Branding: The New Paradigm for Connecting Brands to People

ISBN : #1581156723 | Date : 2010-02-09

Description :

PDF-10756 | Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now betwe… Emotional Branding: The New Paradigm for Connecting Brands to People


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by M. Sicard : Brand Revolution: Rethinking Brand Identity

ISBN : #1137019484 | Date : 2012-11-09

Description :

PDF-e6f1a | Brand Revolution offers a radical new approach to brand management. With big brand case studies including L’Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand…. Brand Revolution: Rethinking Brand Identity


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Brand Revolution: Rethinking Brand Identity by by M. Sicard

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by Eric V. Holtzclaw : Laddering: Unlocking the Potential of Consumer Behavior

ISBN : #1118566122 | Date : 2013-07-15

Description :

PDF-b3ed3 | Marketing and product development best practices for a fragmented economy The rules for marketing and product development have changed forever. You no longer control where and how consumers receive marketing messages. The consumer is in charge, with ever-growing choices and a shrinking decision window. Therefore, it is crucial to understand what drives customer behavior to design products, market… Laddering: Unlocking the Potential of Consumer Behavior


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A Business History of the Swatch Group: The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry PDF




by P. Donzé : A Business History of the Swatch Group: The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry

ISBN : #1137389060 | Date : 2014-04-08

Description :

PDF-b8be6 | This book offers a detailed and full analysis of the strategy which enabled the Swatch Group to establish itself on the world market. In particular, it tackles the issues of production restructuring, with the opening of subsidiaries in Asia, and the implementation of a new marketing strategy, characterized by the move towards luxury…. A Business History of the Swatch Group: The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry


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International Place Branding Yearbook 2010 PDF 7bc36ac5d

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by F. Go : International Place Branding Yearbook 2010: Place Branding in the New Age of Innovation

ISBN : #0230279546 | Date : 2010-10-27

Description :

PDF-169e2 | The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets…. International Place Branding Yearbook 2010: Place Branding in the New Age of Innovation


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Economy Brands J Lindemann PDF 7ff467ba8

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by J. Lindemann : The Economy of Brands

ISBN : #0230232507 | Date : 2010-05-07

Description :

PDF-134b1 | In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable value. The purpose of this book is to develop and enhance the understanding of the brand as an economic asset, to make better business and investment decisions…. The Economy of Brands


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Change Ahead Research Transforming Business PDF A2dca25b6

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by Carola Verschoor : Change Ahead: How Research and Design are Transforming Business Strategy

ISBN : #9063693982 | Date : 2015-12-22

Description :

PDF-d044a | Change Ahead focuses on the emerging practices at the intersection of business strategy, research, and design. It introduces the need for an adventurous, explorative mindset in order to grow businesses that last by creating meaning and relevance. It reveals the philosophy, working processes, and approaches to twenty-first century business development…. Change Ahead: How Research and Design are Transforming Business Strategy


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by M. Roll : Asian Brand Strategy: How Asia Builds Strong Brands

ISBN : #1403992797 | Date : 2005-10-17

Description :

PDF-06d35 | This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands… Asian Brand Strategy: How Asia Builds Strong Brands


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Internet Marketing Strategy Implementation Practice PDF 0a87a43a2

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by Dave Chaffey : Internet Marketing: Strategy, Implementation and Practice

ISBN : #0273643096 | Date : 2000-08

Description :

PDF-c619a | Internet Marketing is a comprehensive guide to how organisations can use the internet to support their marketing activities. Building on traditional marketing theory and concepts together with emerging academic literature, the book details a structured approach to applying the internet for marketing.The book is intended to support readers who are, or will be involved with using the internet in dif… Internet Marketing: Strategy, Implementation and Practice


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Integrated Brand Marketing Measuring Returns PDF 12a8e988c

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Integrated Brand Marketing and Measuring Returns PDF




: Integrated Brand Marketing and Measuring Returns

ISBN : #0230577342 | Date : 2010-07-07

Description :

PDF-9cf47 | A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria…. Integrated Brand Marketing and Measuring Returns


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Mobile Information Systems II: IFIP Working Conference on Mobile Information Systems, MOBIS 2005, Leeds, UK, December 6-7, 2005 (IFIP Advances in Information and Communication Technology) (v. 2) PDF




: Mobile Information Systems II: IFIP Working Conference on Mobile Information Systems, MOBIS 2005, Leeds, UK, December 6-7, 2005 (IFIP Advances in Information and Communication Technology) (v. 2)

ISBN : #0387295518 | Date : 2005-11-17

Description :

PDF-8efb2 | Mobile Information Systems II provides a collection of research on the planning, analysis, design, construction, modification, implementation, utilization, evaluation, and management of mobile information systems. The articles focus on the implications of this research in the world of commerce, and address technical issues and constraints on mobile information systems functionalities and design…. Mobile Information Systems II: IFIP Working Conference on Mobile Information Systems, MOBIS 2005, Leeds, UK, December 6-7, 2005 (IFIP Advances in Information and Communication Technology) (v. 2)


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Added Value Alchemy Brand Led Growth PDF Ed34528a6

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Added Value: The Alchemy of Brand-Led Growth PDF




by M. Sherrington : Added Value: The Alchemy of Brand-Led Growth

ISBN : #1403903875 | Date : 2003-04-08

Description :

PDF-6df79 | This book is based upon the operating system of the company, Added Value, founded by the author, and now one of the world’s largest marketing and branding consultancies. Two-thirds of the value of most companies is based on the intangible value of businesses including reputation, goodwill and know how. It is by marketing that reputation can be created and enhanced thus unlocking brand growth. With… Added Value: The Alchemy of Brand-Led Growth


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Added Value: The Alchemy of Brand-Led Growth by by M. Sherrington

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Technologies for E-Services: Third International Workshop, TES 2002, Hong Kong, China, August 23-24, 2002, Proceedings (Lecture Notes in Computer Science) PDF




: Technologies for E-Services: Third International Workshop, TES 2002, Hong Kong, China, August 23-24, 2002, Proceedings (Lecture Notes in Computer Science)

ISBN : #3540441107 | Date : 2002-10-03

Description :

PDF-fbc73 | This book constitutes the refereed preceedings of the Third International Workshop on Technologies for E-Servies, TES 2002, held in conjunction with VLDB 2002 in Hong Kong, China in August 2002.The 14 revised full papers presented together with 4 invited papers were carefully reviewed and selected. Among the topics addressed are database issues for e-services, b2b integ… Technologies for E-Services: Third International Workshop, TES 2002, Hong Kong, China, August 23-24, 2002, Proceedings (Lecture Notes in Computer Science)


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