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by Henry R. Cheeseman : Contemporary Business Law and Online Commerce Law (5th Edition)

ISBN : #0131496603 | Date : 2005-02-10

Description :

PDF-4579b | This book provides the richest selection of landmark (traditional) and contemporary (within the last three years) cases for business students, including more cases on information technology and e-commerce law than any other book.Topics present a summarized/brief approach to cases. This edition contains over 75 new cases that have been decided in the past three years, including ones covering IT a… Contemporary Business Law and Online Commerce Law (5th Edition)


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Contemporary Business Law and Online Commerce Law (5th Edition) by by Henry R. Cheeseman

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49 schnelle Wege zum Umsatzwachstum: Kurze Tipps für dauerhaften Erfolg (German Edition) PDF




by Roland Löscher : 49 schnelle Wege zum Umsatzwachstum: Kurze Tipps für dauerhaften Erfolg (German Edition)

ISBN : #3834923826 | Date : 2010-09-28

Description :

PDF-fd58c | Es gibt Bücher, die nützliches Fachwissen für Vertrieb und Verkauf bieten. Es gibt Bücher, die neue Wege der Kundengewinnung aufzeigen. Es gibt Bücher, die Unternehmern und Verkäufern mehr Sinn in ihrer Arbeit vermitteln. – In diesem Buch finden Sie all das vereint…. 49 schnelle Wege zum Umsatzwachstum: Kurze Tipps für dauerhaften Erfolg (German Edition)


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49 schnelle Wege zum Umsatzwachstum: Kurze Tipps für dauerhaften Erfolg (German Edition) by by Roland Löscher

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Chinese Strategic Decision-making on CSR (CSR, Sustainability, Ethics & Governance) PDF




by Shuo Wang : Chinese Strategic Decision-making on CSR (CSR, Sustainability, Ethics & Governance)

ISBN : #3662515156 | Date : 2016-08-31

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PDF-885a0 | This research study attempts to provide a comprehensive CSR literature review, analyze corporate social responsibility (CSR) issues from the strategic decision-making (SDM) perspective, and investigate the process of managers’ CSR- related SDM in China. In particular, it utilizes content analysis to examine selected CSR articles from published studies, in order to evaluate the trends in CSR theo… Chinese Strategic Decision-making on CSR (CSR, Sustainability, Ethics & Governance)


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Chinese Strategic Decision-making on CSR (CSR, Sustainability, Ethics & Governance) by by Shuo Wang

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by Stuart Barnes : Unwired Business: Cases in Mobile Business

ISBN : #1591406641 | Date : 2005-11-30

Description :

PDF-87bb0 | Providing a source of high quality practical case studies of the planning, implementation & use of mobile & wireless data solutions in modern business, this book provides an analysis of business applications of mobile technologies that help the practitioner understand the nature of the technology & how its value can be best harnessed…. Unwired Business: Cases in Mobile Business


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Unwired Business: Cases in Mobile Business by by Stuart Barnes

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Digitalizing Consumption: How devices shape consumer culture (Routledge Interpretive Marketing Research) PDF




: Digitalizing Consumption: How devices shape consumer culture (Routledge Interpretive Marketing Research)

ISBN : #1138124893 | Date : 2017-06-07

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PDF-fa78c | Contemporary consumer society is increasingly saturated by digital technology, and the devices that deliver this are increasingly transforming consumption patterns. Social media, smartphones, mobile apps and digital retailing merge with traditional consumption spheres, supported by digital devices which further encourage consumers to communicate and influence other consumers to consume. Through a … Digitalizing Consumption: How devices shape consumer culture (Routledge Interpretive Marketing Research)


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Crisp: Business Research (Crisp Fifty-Minute Books) PDF




by Rick Farr : Crisp: Business Research (Crisp Fifty-Minute Books)

ISBN : #1560522496 | Date : 1994-03-30

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PDF-43260 | Focuses on primary research, and developing skills needed to find answers to business questions…. Crisp: Business Research (Crisp Fifty-Minute Books)


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Crisp: Business Research (Crisp Fifty-Minute Books) by by Rick Farr

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by Hollis Thomases : Twitter Marketing: An Hour a Day

ISBN : #0470562269 | Date : 2010-01-12

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PDF-62a4a | The complete guide to a successful Twitter marketing campaign Twitter is a microblogging service that’s changing the way we communicate. Marketers recognize its value, and Twitter Marketing: An Hour a Day offers marketers, advertisers, brand managers, PR professionals, and business owners an in-depth guide to designing, implementing, and measuring the impact of a complete Twitter strategy. Expert … Twitter Marketing: An Hour a Day


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Twitter Marketing: An Hour a Day by by Hollis Thomases

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The Sustainable Global Marketplace: Proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science) PDF




: The Sustainable Global Marketplace: Proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

ISBN : #3319108727 | Date : 2014-10-27

Description :

PDF-e1f50 | Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these event… The Sustainable Global Marketplace: Proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)


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: Methoden zur Messung und Beeinflussung der Dienstleistungsqualität: Feedback- und Anreizsysteme in Beherbergungsunternehmen (Gabler Edition … Dienstleistungsmarketing) (German Edition)

ISBN : #3824463105 | Date : 2013-02-16

Description :

PDF-ea1be | Der Autor analysiert die Zusammenhänge von Kundenzufriedenheitsmessung und Anreizsystemen. Aus Erkenntnissen der Psychologie, Natur- und Wirtschaftswissenschaften werden Thesen für das Management von Beherbergungsunternehmen abgeleitet…. Methoden zur Messung und Beeinflussung der Dienstleistungsqualität: Feedback- und Anreizsysteme in Beherbergungsunternehmen (Gabler Edition … Dienstleistungsmarketing) (German Edition)


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Handbook of Research on Consumerism and Buying Behavior in Developing Nations (Advances in Marketing, Customer Relationship Management, and E-Services) PDF




by Ayantunji Gbadamosi : Handbook of Research on Consumerism and Buying Behavior in Developing Nations (Advances in Marketing, Customer Relationship Management, and E-Services)

ISBN : #1522502823 | Date : 2016-05-31

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PDF-12b7d | Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by offering a product or service. Despite the importance of consumer knowledge and understanding, research-based insight into the buying patterns and consumption habits of individuals in emerging nations remains limited. The Handbook of Research… Handbook of Research on Consumerism and Buying Behavior in Developing Nations (Advances in Marketing, Customer Relationship Management, and E-Services)


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Handbook of Research on Consumerism and Buying Behavior in Developing Nations (Advances in Marketing, Customer Relationship Management, and E-Services) by by Ayantunji Gbadamosi

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Consumer behavior and marketing strategy (The Irwin series in marketing) PDF




by J. Paul Peter : Consumer behavior and marketing strategy (The Irwin series in marketing)

ISBN : #0256079617 | Date : 1990

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PDF-2ec16 | “Consumer Behaviour and Marketing Strategy, European Edition” is the European version of the very successful US text now in it’s seventh edition. The academic rigour, which distinguished this book from its competitors, is retained as is the basic structure. Cognitive, behavioural and environmental approaches to the analysis of consumer behaviour receives a balanced and integrated treatment. This E… Consumer behavior and marketing strategy (The Irwin series in marketing)


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Consumer behavior and marketing strategy (The Irwin series in marketing) by by J. Paul Peter

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Preparing for Today’s Global Job Market: From the Lens of Color PDF




by C. Robinson-Easley : Preparing for Today’s Global Job Market: From the Lens of Color

ISBN : #1137354054 | Date : 2013-09-19

Description :

PDF-d3840 | From the Lens of Color identifies and delineates a methodology for effectively positioning and/or repositioning oneself in today’s global job market that moves significantly beyond strategies associated with simply developing a resume, cover letter or business plan…. Preparing for Today’s Global Job Market: From the Lens of Color


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Lexikon Kennzahlen für Marketing und Vertrieb: Das Marketing-Cockpit von A – Z (German Edition) PDF




by Willy Schneider : Lexikon Kennzahlen für Marketing und Vertrieb: Das Marketing-Cockpit von A – Z (German Edition)

ISBN : #3540798617 | Date : 2008-06-17

Description :

PDF-7f09b | Ein erfolgreiches Unternehmen muss Entscheidungen zeitnah beurteilen, Abweichungen frühzeitig feststellen und auf negative Entwicklungen rechtzeitig reagieren können. Die Unternehmenssteuerung anhand von Kennzahlen ist hierfür ein wesentliches Instrument. Das Lexikon präsentiert sämtliche praxisrelevanten Kennzahlen für Marketing, Service und Vertrieb. Ein umfangreiches Verzeichnis mit Konta… Lexikon Kennzahlen für Marketing und Vertrieb: Das Marketing-Cockpit von A – Z (German Edition)


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[Pub.90wIQ] Lexikon Kennzahlen für Marketing und Vertrieb: Das Marketing-Cockpit von A – Z (German Edition) PDF | by Willy Schneider


Lexikon Kennzahlen für Marketing und Vertrieb: Das Marketing-Cockpit von A – Z (German Edition) by by Willy Schneider

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Sales Management Strategy Process Practice PDF Bcfc5e072

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Sales Management: Strategy, Process and Practice PDF




by Bill Donaldson : Sales Management: Strategy, Process and Practice

ISBN : #1137355107 | Date : 2016-01-04

Description :

PDF-02852 | Professional Selling and Sales Management have become more complex and multifaceted than ever before, but also a more exciting and stimulating function and profession. Sales Management provides a comprehensive introduction to selling and sales management. Packed full of insightful real-world case studies, the fully updated and revised fourth edition of this highly successful text includes new chap… Sales Management: Strategy, Process and Practice


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Sales Management: Strategy, Process and Practice by by Bill Donaldson

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Coping Retail Giants Gaining Discounters PDF Fdc15cf58

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Coping with Retail Giants: Gaining an Edge Over Discounters PDF




by A. Coskun Samli : Coping with Retail Giants: Gaining an Edge Over Discounters

ISBN : #1137476338 | Date : 2015-04-23

Description :

PDF-2be87 | Coping with Retail Giants critically analyzes the modern retail market and identifies how businesses gain the competitive edge over the major retailers that currently control the market. Dr. Samli argues that as society advances economically, consumers will seek better values generated by the retailing sector…. Coping with Retail Giants: Gaining an Edge Over Discounters


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Coping with Retail Giants: Gaining an Edge Over Discounters by by A. Coskun Samli

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